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Give us a campaign brief

This takes about 10–15 minutes. The more you tell us, the better we can tailor our response. Fields marked * are required.

Just need one or a few items? No need for a full brief if you don't need overall campaign support.

Campaign Brief

About you
What you need
Campaign type
Campaign details
Dates
More about what you need
Budget
Finish

Tell us about your campaign and we'll come back to you shortly with a tailored proposal. Everything you share is treated as strictly confidential.

First name

Last name

Phone

Are you filling this in for yourself or someone else?

I'm the candidate or campaign lead

I'm filling it in on someone's behalf (manager, staffer, volunteer)

Your role in the campaign

Name of the candidate or organisation you're representing

Which state or territory do you live in?

Which services are you interested in?

Social Media

Website

Advertising

Voter & Supporter Lead Generation

Email Marketing & CRM

Campaign Consulting

Media Engagement & PR

Media Training

Speech Writing

Graphic Design & Branding

Printing

Full campaign support

Not sure, please advise

Which one is most urgent?

What's your main goal right now?

Build name recognition

Grow my supporter database

Launch or improve my online presence

Get media coverage

Develop my campaign strategy

Prepare campaign materials

Win my election or ballot

Change a decision or policy

Something else

What best describes your campaign?

Election campaign: I'm a candidate (or thinking of running)

Preselection or internal party election

I'm an elected representative wanting ongoing communications support

Political party (party-wide or multi-candidate campaign)

Advocacy, issue or community campaign

Something else / not sure

Describe your campaign in a few sentences

What are you running for?

Federal House of Representatives

Federal Senate

State or territory lower house

State upper house (Legislative Council)

Local council: councillor

Local council: mayor

Which state or territory are you running in?

Federal electorate (division)

Electoral district

District

Electorate

District

House of Assembly division

Electorate

Division

Legislative Council region

Legislative Council division

Council

Senate candidates run statewide, so no electorate is needed.

The Legislative Council is elected statewide, so no region is needed.

Queensland, the ACT and the NT have no upper house. Please check your answer above.

The ACT has no local councils. Please check your answer above.

Ward or division (if your council has them)

Type your electorate or council

How are you running?

Endorsed party candidate

Independent

As part of a group or team ticket

Not decided yet

Which party?

Party name

Have you been preselected or endorsed yet?

Yes

No, preselection is still to come

Not applicable (independent)

Would you like help winning preselection too?

Yes

Not sure

Preselection ballot or selection date

Who votes in the preselection?

Local branch members

A selection panel or council

A state-wide ballot of members

A mix

Not sure

Do you have access to the list of preselection voters?

Yes

I'll get it when nominations close

Not sure

Have you run for this seat before?

No, this is my first campaign for this seat

Yes, I ran and didn't win

Yes, I'm the sitting member

What was your result last time?

Have you run as a candidate before?

No, never

Yes

Your past campaigns

Year	Level	Electorate, council or position	Party, or independent	Result

Anything else about your past campaigns?

Who do you expect to be your main opponents?

How well known are you in the area right now?

Hardly known

Known in some circles

Well known locally

A household name

How big is your campaign team?

Just me

2 to 5 people

6 to 20 people

More than 20

Do you have volunteers for pre-poll and polling day?

Yes, enough

Some, need more

Not yet

Your top 2 to 3 local issues or priorities

What are you running for?

Preselection for a seat

Party office (e.g. President, Vice-President, Secretary, Policy Chair)

Branch or electorate council position

Other

What level is the seat?

Federal

State or territory

Local council

Party

Party name

Seat or position name

Who votes?

Local branch members

A selection panel or council

A state-wide ballot of members

A mix

Not sure

Roughly how many people vote?

How many others are running for this position?

Do you have access to the list of voters?

Yes

I'll get it when nominations close

Not sure

Are there party rules limiting what you can send or publish?

Yes, I have the rules

Probably, but I don't have them

Not sure

Is your candidacy public yet?

Yes

No, keep it confidential for now

Your role

Federal MP

Senator

State or territory MP

State or territory MLC

Mayor

Councillor

Which state or territory do you represent?

Federal electorate (division)

Electoral district

District

Electorate

District

House of Assembly division

Electorate

Division

Legislative Council region

Legislative Council division

Council

As a Senator, your electorate is your state.

The Legislative Council is elected statewide.

Queensland, the ACT and the NT have no upper house. Please check your role.

The ACT has no local councils. Please check your role.

Ward or division (if your council has them)

Type your electorate or council

Party

Party name

What's prompting you to get support now?

Getting ready for re-election

Raising my profile

A specific issue, bill or campaign

My office can't keep up with comms

A staff change

Other

Who handles your communications now?

A staffer

A volunteer

Another agency

Nobody

Will any of this be paid from parliamentary or office entitlements?

Yes

No, campaign or personal funds

A mix

Not sure

Is the party registered?

Federally

In a state or territory

Both

Application in progress

Not yet

Which state or territory is it registered in?

Party name

Party name (as registered, or as you'll register it)

Do you have enough members to register?

Yes

Not yet

Not sure how many we need

Which elections are you contesting?

Federal

State or territory

Local

Not contesting yet

How many candidates are you running?

What do you need support for?

The party brand and central campaign

Our candidates

Both

Do candidates need a ready-made kit (social media and website templates, materials etc)?

Yes

Not sure

Organisation or campaign name

What type of organisation are you?

Incorporated association

Registered charity

Not-for-profit company

Industry or business group

Community or residents' group

Coalition of groups

Individual

What's the issue, in one sentence?

What outcome do you want?

Stop a decision or project

Change a law or policy

Win funding or a commitment

Raise public awareness

Grow a supporter base or membership

Other

Tell us more about the outcome you want

Who makes the decision you're trying to influence?

Local council

State or territory government

Federal government

A company or board

Voters at an election

Other

I'm not sure

Roughly how many supporters or contacts do you have now?

None yet

Under 500

500 to 5,000

5,000 to 50,000

More than 50,000

Will the campaign run during an election, or ask people how to vote?

Yes

Not sure

Organisation or campaign name (if any)

When would you like us to start?

As soon as possible

On a set date

I'm not sure

Start date

Main campaign date

Is that date confirmed?

Confirmed

Expected

Not announced yet

Next election date (if known)

When does pre-poll voting start?

When do nominations close?

Public launch date (if planned)

When should our work finish?

On polling day or the main campaign date

A few weeks after (thank-you and wrap-up)

Ongoing, no end date

Another date

Unsure

Finish date

Any other key dates?

What you already have

Which of these do you already have?

Website

Domain name (no website yet)

Landing page, petition or sign-up page

Donation or fundraising page

Facebook page

Instagram

TikTok

X (Twitter)

YouTube

Email list or CRM

None of these yet

Website address

Domain name

Landing, petition or sign-up page address

Donation or fundraising page address

Facebook link

Instagram link

TikTok link

X link

LinkedIn link

YouTube link

Which system, and roughly how many contacts?

Do you have admin access to these accounts and sites?

Yes, to all of them

To some of them

No, someone else controls them

Not sure

Who controls the ones you can't access?

Social Media

Which kind of help?

Social Media Management

Content Packages

Account Set-Up & Tools

Not sure

Which platforms?

Facebook

Instagram

TikTok

YouTube

Rough total followers now

None

Under 1,000

1,000 to 10,000

Over 10,000

Do you need comments and messages managed?

Yes

Not sure

Website

What do you need?

New candidate or candidate group website

Simple One-page website

Lead generation landing page

Rebuild of an existing site

Website care & hosting

Do you own a domain name?

Yes

Need help choosing

Features needed

Volunteer sign-up

Donations

Email sign-up

Events

Policies or issues pages

News or blog

How-to-vote info

Online shop

Is your website content ready?

Ready

Partly

We need it written

Advertising

Which kind?

Digital

Not sure

Digital channels

Facebook & Instagram

Google

YouTube

Is your Meta ad account set up?

Yes

Partially

Is your Google Ads account set up?

Yes

Partially

Is your Google Ads account linked to your YouTube channel?

Yes

Partially

Is your X Ads account set up?

Yes

Partially

Is your LinkedIn Campaign Manager account set up?

Yes

Partially

Is your Meta Business Suite set up?

Yes

Partially

Is your Facebook page authorised to run ads about social issues, elections or politics?

Yes

Not sure

What's set up and what's missing?

Print channels

Newspapers and community papers

Magazines, newsletters and event programs

Billboards and outdoor

Where do you want to reach people?

Voter & Supporter Lead Generation

What do you want to collect?

Email sign-ups

Volunteers

Donations

Petition signatures

Survey responses

Event registrations

How many contacts do you have now?

None

Under 500

500 to 5,000

Over 5,000

Email Marketing & CRM

What do you use now?

Nothing yet

Spreadsheet

Mailchimp

NationBuilder

HubSpot

ActiveCampaign

Other

What do you need?

CRM/Database/Email Marketing set-up

Moving data from another system

Regular email newsletters

Automated email sequences

SMS

How often do you want to email supporters?

Weekly

Fortnightly

Monthly

Only for big moments

Campaign Consulting

Which areas?

Overall strategy and plan

Messaging and slogans

Research on voters and the electorate

Volunteer and doorknocking plan

Pre-poll and polling day plan

How-to-vote and preference strategy

Fundraising plan

Issues and crisis management

How do you want to work with us?

A one-off strategy session

Regular check-ins

Ongoing hands-on support

Media Engagement & PR

What do you need?

Media releases

Pitching stories to journalists

A media contact list

Opinion pieces

Interview arrangement

Responding to negative coverage

Who will be the spokesperson?

Is there current or expected media scrutiny we should know about?

Yes

Media Training

How many people need training?

Experience level

None

Some

Experienced, want sharpening

What are you preparing for?

Radio

Press conferences

Debates and forums

Tough interviews

Social media video

In person or online?

In person

Online

Either

Date of your next big appearance

Speech Writing

What kind of speech?

Campaign launch

Maiden speech

Parliamentary or council speech

Debate or forum

Fundraiser or event

Victory or concession

How many speeches?

First speech date

Graphic Design & Branding

What do you need?

A new brand

A refresh of an existing brand

Designs using my existing brand

Do you have to follow party brand guidelines?

Yes

Not sure

Which items?

Logo

Colours and fonts

Brand guide

Social media templates

Corflute design

How-to-vote card design

Flyers and brochures

Email graphics

Printing

Which items?

Corflutes

How-to-vote cards

Letterbox flyers

A4 flyers or letters

Brochures or booklets

Pull-up banners

Fence banners

Billboards

T-shirts and merchandise

Marquee and stall signage

Business cards

Rough quantities

Is the artwork ready?

Yes

No, we need it designed

Some of it

How will it be distributed?

Letterbox drop by volunteers

Letterbox drop by a distributor

Australia Post

Handed out at events or booths

Not sure

Delivery suburb and postcode

Full campaign support

What would full support look like for you?

Do you have a budget in mind?

Yes, a set amount

A rough range

Not yet, I'd like your recommendation

Your budget (AUD)

Budget range

Under $2,000

$2,000 to $5,000

$5,000 to $10,000

$10,000 to $25,000

$25,000 to $50,000

$50,000 to $100,000

Over $100,000

What does that budget need to cover?

Poli PR's fees only

Fees plus advertising spend

Fees, advertising spend and printing

Not sure

Separate advertising spend (paid to Meta, Google, newspapers)

Under $1,000

$1,000 to $5,000

$5,000 to $20,000

Over $20,000

Not decided

Where is the funding coming from?

Self-funded

Donations or fundraising

The party

Our organisation or members

A grant

Parliamentary or office entitlements

Is the funding confirmed?

Yes, all of it

Some of it

We're still raising it

What kind of engagement are you after?

One-off project

Short-term (1 to 3 months)

The full campaign

Ongoing monthly retainer

Not sure yet

If the budget is tight, which services matter most?

Who signs off on campaign material?

The candidate

Our campaign manager

A committee or board

Party head office

Not decided

How quickly can you usually approve things?

Same day

Within 1 to 2 days

Longer, it goes to a committee

Who will authorise your campaign material?

What would success look like for you?

Other agencies, designers or media contacts we should know about

Anything to avoid, or sensitivities we should know before we talk?

Anything else useful we should know?

Any other links we should see (news coverage, opponents' pages, past campaigns)

How did you hear about us?

Who referred you?

Best way to contact you

Phone call

Video call

Best time to reach you

Morning (8am to 12pm)

Afternoon (12pm to 5pm)

Evening (5pm to 7pm)

Anytime

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