People First Party 2025
A new party, built from scratch and taken to the 2025 federal election in four months.
After Senator Gerard Rennick left the Liberal National Party, he set out to build a new party of his own, and asked Poli PR to help create it. We had worked with Gerard since his first Senate campaign in 2019, so we knew his voice, his supporters and what they cared about.
Gerard Rennick People First needed everything a party needs, fast: party colours, a logo, a full brand, a website and a complete set of campaign materials, all ready in time for the 2025 federal election.
With only four months between launch and polling day, the campaign had to establish a brand-new name on the ballot paper and give voters a reason to back it. Leading a joint Senate ticket with Katter's Australian Party, Gerard won 4.7% of the Senate primary vote in Queensland, an impressive result for a party contesting its first election.
The work
From the people who know us best
Thanks to Saraya Beric. You took on a task unbeknown to you, from performing as a professional violinist to running a political office and campaigns. You have been invaluable.
Want results like these?Let's get started.
Tell us about your campaign and we'll come back to you shortly.